Can design give us insight into the future presidency?
The reasons to love our soon to be (but not soon enough) president are many. Most of us are glued to our information channels of choice; watching the economy tank, waiting for cabinet members to be appointed, hoping for the next press conference and staying up to date on the inauguration. I can't wait for the Change we all so vigorously voted for. We're so screwed at this moment I can't emotionally afford to imagine that Barack will be anything but perfect. (You know, right now the bar is pretty low.) But how much change are we really going to see?
There's been quite a lot of speculation around that fact, but could it be just as simple as comparing a font? The the advertising and design press, were all a flutter with the perfect design of Obama's campaign. It spoke leagues to the Change we wanted to see.
During the primary I received a few emails referring to this interview with Brian Collins and his thoughts on the candidates campaigns. There were quite a few analysis of Obama's campaign and the marketing expertise behind it. It was a highly professional, super-targeted, modern and beautiful execution. There is no doubt about its appeal and success. Even when there was some controversy around it, you had to admire how well it was done:
The new sign that hung so prominently (and yet subtly) in front of Obama's podium for his first press conference was much more conservative. Granted, not as stodgy as the seal of the president, but not really the "O" of freedom that was part of the Change message.
Days after we saw a tired, and a little punchy, first press conference Obama appointed Clinton as his secretary of state. I heard a collective "uh oh. Now that wasn't very 'Change-y' was it?" After the dust has settled my anxiety over the decision has faded, and after some reflection it seems like a very good idea. By the way, can anyone identify the new font?
I want to believe just as much as anyone that Obama will fix it, all of it, but I can't help but notice the little things. I'm very curious what the next font will be.